Gain deep insights into the habits, preferences, and intentions of American sports fans. Designed for demanding sports and consumer marketing professionals, you’ll gain the big data insights you need to make key strategic and tactical decisions.
The Voice of the American Fan is a deep analytical exploration of habits, preferences and intentions of American sports fans.
What drives fandom? How do fans become fans, and what variables affect their perception of sports, teams, and players?
The Voice of the American Fan Report (VOAF) compiles data from a national and diverse group of survey respondents to provide key data on details like psychographic narratives, preferred media consumption, loyalty and emotional triggers, and more—imperative insights for making key decisions.
Becoming and remaining a fan is often a lifelong experience. Thirty-three percent of sports fans interviewed stated that they have stopped following a sport that they enjoyed when they were younger. Of those 33 percent, more than half said they had abandoned the sport in their twenties or thirties. With simple data visualizations and analysis, the Voice of the American Fan illustrates the value fans provides throughout their lifetime as well as insights into how to maintain fan engagement.
Becoming and remaining a fan is a lifelong experience. Thirty-three percent of sports fans stop following a sport when they were younger. Of those 33 percent, more than half abandoned the sport in their twenties or thirties.
With powerful data visualizations and analysis, the VOAF illustrates the value fans provide throughout their lifetime and gives insights on how best to maintain these fans’ engagement.
VOAF allows you to better understand your customers, including the 20 percent who self-identified as die-hard fans. Also learn more about the fan experiences that shape their in-seat thoughts—moments that shape lifelong loyalty.
Based on Lancaster Research’s extensive history in the sports category, the report provides deep insights into relevant topics and issues crucial to those who market to sports fans.